January 16, 2026, Friday

SEO Pulse: UCP Debate, Trends Gets Gemini, Health AIO Concerns

Matt G. Southern

This week’s SEO Pulse highlights the implications of Google handling more of the journey, from discovery to checkout, inside its own ecosystem.

Webinar

Supported by DigiCom

Walk away with new knowledge from 9-figure ecommerce brands that you can apply immediately.

PPC Pulse

PPC Pulse: Total Budgets Expand, Direct Offers, & Shopping Promotions

PPC Pulse recaps Google’s latest budget controls, AI-driven offer testing, and expanded eligibility rules for Shopping promotions.

Paid Media Strategy

Turn first-party data into measurable PPC gains using remarketing strategies built for real account management, not theory.

WordPress

WordPress membership plugin vulnerability exposing Stripe payment setup data affects up to 10,000 websites.

Generative AI

A study of 50,807 German health queries finds Google AI Overviews cite YouTube most, as Google pulls some health summaries after a Guardian report.

WordPress

A vulnerability in the popular AIOSEO plugin affecting up to 3 million sites is in addition to the six found in 2025.

SEO

A Reuters Institute survey finds publishers expect search traffic to drop over 40% in three years as AI answer engines expand.

Rundown