July 29, 2026, Wednesday

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How Perplexity Actually Picks Sources (I Read The Stream, Not The Answers)

How Perplexity Actually Picks Sources (I Read The Stream, Not The Answers)

Suganthan Mohanadasan

Perplexity never skips the web, so every query is winnable. Here's what its live answer stream reveals about citations, video, and local.

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The Best Search Teams Aren’t Working In Silos

They gather at brightonSEO SD to share what’s working. Apply for one free day or take 20% off full tickets with code SEJ20 before Aug 14!

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Google’s Open Knowledge Format Adds Five Trust Signals

SEO

Google’s Open Knowledge Format Adds Five Trust Signals

Google announced version 0.2 of the Open Knowledge Format, introducing five new trust signals.

Google’s Mueller: Fix Conflicting Metadata, Don’t Test It

Technical SEO

Google’s Mueller: Fix Conflicting Metadata, Don’t Test It

Google's John Mueller says if sites are serving conflicting metadata, they should fix the conflict, not test which source wins.

YouTube Views Rose While Long-Form Ad Revenue Fell, Data Shows

Video Advertising

YouTube Views Rose While Long-Form Ad Revenue Fell, Data Shows

Metricool data shows views per long-form YouTube post increased while estimated ad revenue and average view duration fell.

Google’s Illyes Unsure On Shifting unavailable_after Dates

Technical SEO

Google’s Illyes Unsure On Shifting unavailable_after Dates

Google's Gary Illyes said he would need to check whether pushing an unavailable_after date forward on every renewal causes problems. He gave a first read.

Google On SEO Impact Of URLs Injected By CMS Platforms

SEO

Google On SEO Impact Of URLs Injected By CMS Platforms

Google's John Mueller explains the SEO impact of random URLs injected into web pages by CMS platforms.

AI Opt-Out May Cost Sites A Google Top Stories Spot

SEO

AI Opt-Out May Cost Sites A Google Top Stories Spot

Google is putting Top Stories carousels inside AI Overviews, raising the stakes on its new AI opt-out setting in Search Console.

The Future Of Search & AI: What I Learned From Google’s Latest Earnings Call

SEO

The Future Of Search & AI: What I Learned From Google’s Latest Earnings Call

Is Google still a search engine? Its Q2 2026 earnings call suggests the answer is changing, and website owners should plan accordingly.

Google Search Results Still Rank Heavily AI-Flagged Pages

SEO

Google Search Results Still Rank Heavily AI-Flagged Pages

Data ties higher AI detector scores to lower positions and to fewer pages in Google's index, though heavily flagged pages still rank in top 10.

Google Lost Its Scraping Case – Now You Have To Pick A Side On The Open Web

SEO

Google Lost Its Scraping Case – Now You Have To Pick A Side On The Open Web

Google's DMCA case against scraper SerpApi collapsed because SearchGuard protects ad revenue, not copyright. The same reasoning weakens every site's anti-bot defense against AI crawlers.

Why Data Integrity Is The New Technical SEO: From Crawling To Trust

SEO

Why Data Integrity Is The New Technical SEO: From Crawling To Trust

Agentic protocols are multiplying with no consensus standard in sight. Own the layers underneath instead of chasing a winner.

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AI Recognizes 96% Of Brands But Mentions Almost None, New Study Finds

By Michael Transon

Find out how AI accurately describes brands but struggles with visibility. Explore Victorious' findings in this insightful report.

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From Our Resources

How Freshpet Earned AI’s Trust: A GEO & AI Visibility Playbook

Webinar

How Freshpet Earned AI’s Trust: A GEO & AI Visibility Playbook

AI Overviews consistently cite Freshpet by name. Learn the GEO playbook behind those citations and how to find and close your own AI visibility gaps.

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The New Google Business Profile Playbook for AI Local Search

Rundown

The New Google Business Profile Playbook for AI Local Search

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New AI Search & SEO KPIs: 4 Signals That Guide Real Decisions

Webinar

New AI Search & SEO KPIs: 4 Signals That Guide Real Decisions

See what is actually working in AI search, from AI Overviews to LLM referrals, backed by data from hundreds of websites, and turn AI visibility into traffic and pipeline.

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