October 30, 2026, Friday
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Frederick Vallaeys
Six Google Ads details on Smart Bidding, seasonality adjustments, channel controls and budgeting that PPC teams should check before BFCM.
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Webinar
with the SEJ Search Experts
In this webinar, Loren Baker shows how to rank SEO and AI readiness issues by business impact and decide what to fix first.
Register Now
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SEO
Google's Q3 earnings call outlined a vision in which traditional Search may no longer be the central experience.
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PPC
Google’s Ads Decoded explores longer AI Mode queries, earlier discovery, and demand for human perspectives. Here’s what advertisers can consider for 2027.
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PPC
Google’s Q3 stock plunge puts AI spending and Search ad revenue under scrutiny. Here’s what the earnings reveal for PPC advertisers.
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Partner Resource
By In partnership with Lunio
Black Friday budgets are locking now and Google's reporting won't separate clean clicks from junk. Lunio's analysis of 414 million retail clicks gives you invalid traffic benchmarks for Google Search, Shopping, Meta, TikTok and Bing, plus the wasted-spend math.
Download
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AI Search
AI search merges businesses with their lookalikes, and courts are holding platforms liable. Here’s how conflation happens and how to make your entity unmistakable.
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SEO
Check whether search engines can find and understand your images, and spot technical issues that limit their visibility in multimodal search.
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Checklist
Sponsored by CallRail
AI-driven calls grew 58% in H1 2026, but many still show up as direct or other in call reports. Based on CallRail's analysis of nearly 30 million inbound calls, this checklist gives you six steps to track AI search as its own call source.
Download the Checklist
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AI Search
Identify OpenAI Aura blocks that stop agents from opening your site, and gather evidence to request a review.
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Webinar
Watch Loren Baker, founder of Search Engine Journal, audit a real website live. He'll show how he finds what's holding a site back in Google and AI search, and how he decides what to fix first.
Register Now
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Partner Resource
Explore Ahrefs’ Q2–Q3 2026 AI search benchmarks, citation patterns across six platforms, and practical steps to help shape your AI visibility priorities.
Download Now
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Rundown
Regain control of Google Ads with a curated article stack on lead quality, Local Services Ads migration, Smart Bidding goals, and proving PPC business value.
Get The Rundown
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All members will receive a free site audit covering technical SEO, indexability, and AI readiness. And, as an SEJ Today subscriber, you get 25% off your membership: use code SEJtoday25.
Join SEJ Pro - Save 25% (code SEJtoday25)
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